ROB REICH
Creator • Filmmaker • Production Specialist
Helping creators make better videos through real-world gear, practical workflows, and honest filmmaking education.
Who I reach
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77.5%
of viewers are 25–34 (the other 22.5% are 35–44)YouTube Studio · last 28 days, Sep 16–Oct 13, 2026
The core of the audience: creators building out a kit and learning to get the most from it.
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75.7%
of viewers are maleYouTube Studio · last 28 days, Sep 16–Oct 13, 2026
A focused, camera-first audience: shooters, editors and one-person production crews.
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11.4%
of viewers are in the U.S., the largest single countryYouTube Studio · last 28 days, Sep 16–Oct 13, 2026
A worldwide audience: the U.S. leads, then India, Indonesia, Mexico and Japan.
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92.3%
of long-form views come from YouTube searchYouTube Studio · last 28 days, Sep 16–Oct 13, 2026 · no ads running
92.3% of long-form views come from YouTube search: people looking for an answer about a specific product.
Content pillars
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Hands-on reviews of cameras, monitors and accessories, shot on real jobs, with honest pros and cons.
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Settings, lighting and shooting techniques explained step by step, the way you'd teach a new crew member.
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LUTs, color, media management and post: the systems that get a project from card to delivery.
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What a real shoot looks like: the rig, the setup, and the problems that come up on the day.
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Small upgrades and shortcuts that save time on set and in the edit.
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Quick, vertical how-tos for Shorts, Reels and TikTok: one tip, one minute.
Select top performing videos
About Rob
Professional filmmaker and production specialist with 15+ years of experience in live action production, camera operation, directing, and post production.
I create practical, no-nonsense content that helps creators get the most out of their gear and tell better stories.
Audience insights
Built on search. People find these videos when they're about to buy, and they keep finding them for months. Tap a number to see where it comes from.
- Core age25–44
- Mostly male
- Largest countryU.S.
- Search-driven
Brands featured
Everything a brand needs, on one page.
- Channel numbers and audience
- Content pillars and top videos
- Formats: reviews, affiliates, UGC
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